Ann Arborís Pure Visibility specializes in website optimization and pay per click management. They serve both national and local companies, helping them increase their visibility on the Web using their "Own Page One" strategy to get companies listed at the top of the major search engines.
Pure Visibility offers proven techniques used by industry experts (including one of the industry's first 100 "Google Certified" Professionals) to make sites visible. They can measure that visibility and determine which key phrases were most effective. Pure Visibility tracks increases in traffic, calculates the return on investment and determines where visitors are coming from.
Unlike many internet marketing companies, their optimization strategy is outlined in detail within the site, including techniques for improving pay per click campaigns and search engine rankings.
"We develop Internet marketing strategies so our clients can actually own page one (of a search engine's results)," said Linda Girrard, co-founder of Pure Visibility. For its 20 or so clients --including regional software company InfoTronics and Iowa's TaxAct-- Pure Visibility works to break Google. Or to be more specific, Pure Visibility's analysts and search-engine optimization group members, employees that Girrard calls "alchemists and mad scientists," respectively.
Girrard emphasizes that Pure Visibility will welcome future employees with any kind of background. "We pick out people's strengths rather than weaknesses," she says. "We want people that are passionate about something."