Last year, Sarah Fertig and Chris Kovac started giving away pies. The just wanted be kind and inspire others to think about kindness. They kept giving away pies in Liberty Plaza, and 18 weeks later, they knew they were on to something, even if it wasn't clear what that something was yet.
"I realized this wasn't going to be a little side project," says Fertig. "I had accidently stumbled across something really great. I just didn't know if I was going to be a travelling pie evangelist, or would be in one location."
So they took their show on the road. After giving away 251 free pies from San Francisco to Washington D.C., Pie it Forward
has returned to Ann Arbor, set down roots in Dexter, and is preparing to get official as a non-profit.
Pie it Forward makes pies and trades them for any amount between 10 cents and 10 dollars. In addition to apple pies, shepherd's pies have been added to the menu, and pasties may soon join the mix. The newly incorporated non-profit's mission isn't to feed the hungry or raise money, but simply to demonstrate kindness, and that no one does anything without a community.
"I may have made a pie, but I didn't plant the wheat field. I didn't plant the orchard," says Fertig. "The hope is when people hear about our mission, they think about what they can do. What can I do to improve my own neighborhood? What skills do I have to offer?"
After traveling all over the nation with their concept Fertig and Kovac have decided to keep the Ann Arbor area as the home of Pie it Forward. They are currently seeking out commercial kitchen space and can now accept tax-exempt donations. Fertig says she hopes to grow the organization into a fleet of food trucks to expand Pie it Forward to Flint and Detroit, as well as have a disaster relief truck that can go anywhere in the nation with pies when a tragedy occurs.
Source: Sarah Fertig, Pie it Forward
Writer: Natalie Burg