300 Decisions finds footing in Detroit, Chicago in 1st year

Helen Davis launched 300 Decisions a year ago, her latest venture into starting a relocation-services business. Today, it has established itself in Metro Detroit and Chicago while it is entertaining prospects of expanding to the east coast.

"We have clients. We're making money," says Helen Dennis, president of 300 Decisions. "We have been able to accomplish the completion of a lot of innovative services."

The Ann Arbor-based company is named for Dennis' guesstimate of how many questions a company must ask itself when executing an office move. This is the second business relocation firm Dennis has built. The first was acquired in 2006.

300 Decisions' local clients include Blue Cross Blue Shield of Michigan and Rossetti, an architecture firm. It's Chicago clients include the city of Chicago, Chicago Public Schools and U.S. Cellular, among others

Dennis's firm currently employs six people after launching with just Dennis and her son. It has its office in Chicago and is looking at opening offices in New York City and Washington, D.C., if its contract proposals are confirmed.

"The first year is really about cultivating and laying the groundwork," Dennis says. "It sets the stage for the second year. That is exactly what is happening."

Source: Helen Dennis, president of 300 Decisions
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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