Last year Enlighten started to make the transition from digital marketing to developing software. That change is still ongoing but the Ann Arbor-based business finds itself succeeding in both worlds.
"The focus has been a little bit more on developing software platforms," says Steve Glauberman, CEO of
Enlighten. "But our work is still marketing based."
Enlighten is growing its revenue at an average rate of 20 percent a year. The 30-year-old company has hired 10 people over the last year, expanding its staff to 85 employees and five interns. The new hires include professionals specializing in interactive design, software development, project management, and IT infrastructure. It's also looking for five more people now in strategy, account management, engineering and IT architecture.
Enlighten has released two photo-oriented software products in 2012 ,
WhatWasThere.com and
YearlyMe.com, along with OffersNow last year. OffersNow is a coupon and marketing software program aimed at helping small businesses.
"It's going well," Glauberman says. "We're still slowly introducing it into a few test markets. The reception has been great so far."
He adds that Enlighten's digital marketing work is moving toward catering to people who communicate on multiple devices. Think people who use laptops, tablets and smart phones.
"There is a lot of strategic work based around how to connect with these people," Glauberman says.
Source: Steve Glauberman, CEO of Enlighten
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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