Most businesses have more information about their products than they know, let alone know what to do with it. Leveraging that valuable information is where Dataspace comes in.
The Ann Arbor-based company specializes in not just tabulating the number of sales, but also the best way to take advantage of them. That could mean determining what products sold best, who the firm's best customers are or why they are so profitable.
"The vice president doesn't care about the hamburger sold today," says Ben Taub, CEO of Dataspace. "He cares about how many hamburgers he sold and what the trend is."
That information allows businesses to tweak their plans and maximize profits. The idea is derived from the data warehousing (i.e. business intelligence) concept from the early 1990s.
The 15-year-old company wants to take it a step further from its software applications and break it into cloud computing. The idea is to make the delivery and execution of these systems more efficient and tailored to the customer. Right now Dataspace is working with PhDs at Central Michigan University to develop such applications for the likes of hospitals so they can project patient numbers and plan accordingly.
Dataspace employs 10 people and expects to add anywhere between 2-6 people within the next year as it continues to grow.
Source: Ben Taub, CEO of Dataspace
Writer: Jon Zemke
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