Like any good pro, Fluency Media has been racking up hit after hit since its founding in 2004. One of its biggest came late this winter when it helped make Travel Michgan's Web site the most popular state tourism Web site in 2007.
That's on top of its average 35 percent annual growth in net revenue and it expects to grow its net revenue by 50 percent this year. The 15-person firm plans to add six more positions by the end of the year if it doubles its client list from 24 to 49 like it hopes to. And then there is the 40 percent growth in employee salaries over the last year. Not bad for a little startup from Ann Arbor.
"We excel at assuming a unique level of responsibility for producing results and actionable knowledge from each customer touch point," says Tim Schaden, CEO of Fluency Media. "Because we originate both the technologies and the marketing strategies that drive our clients' digital programs, we are more attune to what's working and what's not, and able to make near-real-time adjustments to maximize our efforts. We call this 'Sales Flow Optimization,' a process which has improved conversion rates for some of our clients by more than 50 percent. In 2008, we will continue to tie the way each channel in the sales flow chain is tracked into an extremely streamlined solution for our clients."
Fluency's big dinger is Travel Michigan success. Hitwise, an online measurement company, shows Travel Michigan took in a larger percentage of U.S. visits (8.68 percent) than any other state tourism Web site in 2007, outperforming traditional tourism powerhouses like Nevada, Florida and Hawaii. Travel Michigan's Internet traffic increased 22.8 percent over 2006.
Fluency Media develops turnkey digital marketing campaigns for mid-to-large sized companies and organizations. Its strategy identifies market expansion opportunities and daily analysis to produce actionable market intelligence on a continuous basis. Fluency's clients typically benefit from integrated search engine optimization, pay per click advertising, web site sales flow optimization, online publishing and social media strategy, and email programs.
Source: Jane Berger, spokeswoman for Fluency Media
Writer: Jon Zemke