HookLogic opened its new Ann Arbor office with three people about a year ago. Today that office employs 13 people and a few interns and expects to hire another 2-5 people this year.

That shouldn't cause too much of a surprise. Most of the New York-based firm got its start at a few software development firms in Ann Arbor at the height of the tech bubble about a decade ago. After the tech bubble burst those people moved to New York and started HookLogic before coming back to drink from the Ann Arbor talent pool.

"There is a lot of great talent in this city," says Gary Evans, general manager of HookLogic's Ann Arbor office. "We can get it a lot more reasonably priced here than we can in Manhattan."

HookLogic creates web-based software for a variety of industries. It deals mostly with delivery, management and measurement of customer incentives and promotional messaging for companies. The idea is to help firms get the biggest bang for their advertising and discount buck.

The company has offices in New York, London and Ann Arbor.

Source: Gary Evans, general manager of HookLogic's Ann Arbor office
Writer: Jon Zemke