Race car simulation firm Image Space capitalizes on steady growth

Apparently slow and steady does win the race, even for tech firms that make race car simulation software.

Image Space has made its mark as a video game development firm since 1992. Its principal product is the rFactor and rFactor2 systems, which allow users to build their own four-wheel vehicle and use it in a racing simulator. Slowly and steadily improving those platforms has allowed the downtown Ann Arbor-based company to continue its relentless growth in recent years.

"Our growth will be slow and steady," says Gjon Camaj, vice president of Image Space. "We only bring people in as we need them. Our growth has always been slow and steady."

Image Space now employs a staff of 20 people, a dozen of which work in downtown Ann Arbor. The rest work remotely. The firm hired one engineer six months ago and is in the process of hiring another engineer right now.

That expanding team will help to continue to grow the rFactor platforms, including its new rFactor Pro. Its new products are being used both by professional racing teams and by companies looking to provide a realistic game-playing experience.

"We have sold that to a number of racing organizations, including a number of Formula 1 teams,"  Camaj says. "We have also used that software in other ways and sold it to marketing companies."

Source: Gjon Camaj, vice president of Image Space
Writer: Jon Zemke

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