Ingenex Digital Marketing leverages long-term biz to grow staff

Ingenex Digital Marketing's recent growth curve might rest on the new economy of website design and Internet marketing, but it's building its company on some age-old business ideas, like word-of-mouth referrals. It has tackled website redesigns in the last year for some major players in Michigan, including Cranbrook.edu and Aiag.org. The downtown Ann Arbor-based company wants to continue taking on some more major institutions in the Great Lakes State as clients, but it's going to be choosy. "We don't want too many clients," says Derek Mehraban, CEO of Ingenex Digital Marketing. "We want clients that are progressive and want to do smart things online." He adds the idea behind this line of thinking is to take on more clients who are interested in long-term work in building their online brands. Ingenex Digital Marketing has also grown its staff to seven employees and four interns. The 7-year-old company has hired four people in the last year, including a new client-experience manager, account manager, social media director and Google search specialist. The firm is also looking to hire a web developer right now. "We just do a lot of websites," Mehraban says. "We need more people." Source: Derek Mehraban, CEO of Ingenex Digital Marketing Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.