Intertwine Corp's software streamlines product design, development

Todd Norwood spent 20 years in the automotive industry, working at five companies across Metro Detroit. He noticed one consistently missed opportunity at all of the places he worked: information was plentiful and shared, but rarely absorbed.

"People largely moved Excel spreadsheets from one person to another and never collaborated with the data," Norwood says.

So he decided to do something about it launched his own company, Intertwine Corp. The Ann Arbor firm produces a cloud-based program called Q-It that acts as a business process optimization management software. It primarily serves the automotive industry but can work for any company that deals with product development and bill of materials management, enabling them to effectively leverage their data collection.

"It gives the customer the opportunity to dig into the granular level of data," Norwood says.

Intertwine Corp recently made the finals of the Global Automotive Innovation Challenge. It is looking to roll out the platform across the U.S. this year periodically updating it and enhancing it for its customers.

The 6-year-old company employs a staff of 11 employees and one intern. It has hired two people over the last year (a sales professional and a training-and-development coordinator) and it looking to add more interns this summer.

Source: Todd Norwood, president of Intertwine Corp
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.