New Eagle utilizes new business for more growth in Ann Arbor

New Eagle continues it growth streak in Ann Arbor thanks to new partnerships with other automotive firms.

New Eagle recently became a new distributor and integrator for Remy and has been capitalizing on a partnership with General Motors. New Eagle's technology specializes in making hybrid and electric drive vehicles run smoother and more sustainably. That has allowed the company to grow its revenue and add to its staff.

"We have been growing for the last four years," says Rich Swortzel, president of New Eagle.

New Eagle creates electronic control modules (think of the computer systems that help make your car run) for hybrids and their supporting engineering services. It is continuing to grow sales of its core products and expand into specialty parts. It's parts can be used in everything from heavy trucks, hybrids and electric vehicles.

The company recently applied for seed capital from the Michigan Pre-Seed Capital Fund. It hopes to use that cash to leverage more growth here.

"We need that capital to continue our expansion in Michigan," says Rich Swortzel, president of New Eagle.

Source: Rich Swortzel, president of New Eagle
Writer: Jon Zemke

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