The special sauce to Phire Branding Co.'s growth isn't about adding more clients. It's about concentrating on its current roster and expanding the scope of work with them.
That 14-year-old full-service marketing company has brought on a handful of new clients last year but has been able to steadily grow its revenue by expanding its relationships with longtime clients.
"Our growth comes from maintaining those older relationships," says Jim Hume, principal of
Phire Branding Co. "We don't churn and burn our clients."
That has allowed the Ann Arbor-based company to hire an account executive this summer, expanding its staff to a dozen employees. That staff overseas cohesive branding campaigns for a broad range of clients, including
MASCO Cabinetry, the University of Michigan Athletic Dept, ProQuest, UMS, Ann Arbor Summer Festival, DFCU, Cleary University and
Harley Ellis Devereaux.
"We have a very diverse client base," Hume says. "It's that way on purpose."
Source: Jim Hume, principal of Phire Branding Company
Writer: Jon Zemke
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