Second to None moves to Kerrytown, plans to hire

Downtown Ann Arbor is becoming increasingly in demand for tech growth companies, with Second to None the latest to make the move to the city's center.

The customer feedback firm is taking over the former Sweet Lorraine's basement location on Detroit Street in Kerrytown, transforming the restaurant space into a raw office workplace with open space and exposed infrastructure. The idea is to have a city center office with a character that can stimulate creativity.

"We have a vision that this will be more than a typical office build out," says Jeff Hall, president of Second to None. "It's going to have more of a loft feel."

The 60-employee company has
a large stable of independent contractors, which has allowed it to move to a smaller space about half the size of its former location. That doesn't mean the 21-year-old firm is downsizing or finished growing. Many of its employees work from home offices and Hall expects to add 3-4 people over the next year with more Internet customer feedback and survey business.

"It’s a new and quickly growing area for us," Hall says.

Source: Jeff Hall, president of Second to None
Writer: Jon Zemke
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