Two Ten's name isn’t based on what the new start-up does but where it's at. Two Ten (210) is the address of Steven and Deborah C. Elmore's house in downtown Saline.
The couple has spent decades working for two of Michigan’s biggest institutions - General Motors and the University of Michigan. Steven recently retired as an engineer from GM and Deborah left U-M for a start-up but then decided to join her husband in business.
"We're fledgling entrepreneurs and looking for alternative options other than depending on someone else for employment," says Deborah. "We want to be independent."
Two Ten has a dual focus reflecting the interests of its two founders. Steve is focusing on pursuing a patent that would greatly improve bar code reading technology.
Deborah is capitalizing on her U-M experience in corporate event planning. She is working to merge event planning with new social media technologies; some of which will help verify attendance and to see how long people stayed.
Source: Steven and Deborah C. Elmore, co-founders of Two Ten
Writer: Jon Zemke
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