A quartet of Florida students took home the second place prize from The Miami Herald's Business Plan Challenge, a fashion app called How Do I Look, which would allow customers to share pictures of themselves wearing outfits. Two of the team are now U-M students.
"Kaplan and Altman, who were seniors at Ransom Everglades when they won the award, are now at University of Michigan and will most likely pursue the study of business. Greenwald, also from Ransom, is at Tulane University studying political science. Lieberbaum, who was at Miami Beach Senior High, is now at the University of Florida and studies business.
Currently, progress has slowed, but the four had an entrepreneurial summer. “To begin with, we met with experienced entrepreneurs that we know to figure out the first step in starting our project. We then met with programmers to learn what they needed to be able to create the app,” said Greenwald. “Our first big step was working on designing the app, creating each and every possible individual page, how users could move between pages; basically deciding how it would look and work. We worked on this step for a couple months and had the app completely designed and ready to hand over to programmers.""