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Web 2.0 : In the News

4 Web 2.0 Articles | Page:

U-M students sample their possible future in tech business and culture

From Twitter and Square founder Jack Dorsey to Yelp to the Walmart-sponsored 48-Hour Mobile Apps Hackathon, U-M students get a taste of what's waiting for them in the ever-changing tech marketplace.
 
Excerpt:
 
"Yelp is an aggressive player in the increasingly expensive recruiting wars to find the next tech superstar.
 
“Having a second event today is a great way to have people come back and get a little bit more information,” says Chess. “When you’re at the career fair, there’s a really long line of people, you only get a minute or so to talk to each individual person. You can only communicate so much information in that time.”
 
The solution: Lure students back with a tech talk from experts, four-star Indian food and fairly good odds at leaving with an iPad. The scene almost makes one forget the real reason they’re here."
 
Read the rest here.
 

Google Adwords to turn its downtown offices green

Solar panels, a garden to supply its cafe, and zipcars for employee use are the first arrows in Google's sustainable quiver, as the Internet giant teams with landlord, McKinley, to make its Ann Arbor office greener.

Excerpt:


"At the five-story McKinley Towne Centre where Google operates its main Michigan office, a large array of rooftop solar panels are turning sunlight into clean energy. Work has begun to create an outdoor green space on another portion of the building's roof. And two vehicles from the car-sharing service Zipcar can be found in the parking lot, making it easier for employees to walk, bike or take the bus to work without having to worry about needing a car later in the day.

Greenhouse veggies coming

Google also plans to transform part of the building's basement into a greenhouse. The vegetables grown there will be used by Google's chef for meals served in the company's café."

Read the rest of the story here.

Ann Arbor Google office ranks tops for employees

The Freep conducts a survey on 191 employers throughout southeast Michigan and found that employees (or the 23,372 who participated) want more than just decent salary and benefits. A2's Google Ad Words captured the top slot for medium-sized companies in the region.

Excerpt:

For employees at the companies and organizations surveyed, what mattered most was believing that their employer was going in the right direction, followed closely by working for an employer that operates by strong values and ethics, and having confidence in the organization's leader.

"The thing that sticks with me about Google is that the people we hire come from a lot of different backgrounds and are encouraged to challenge ideas," said Grady Burnett, who heads the
Internet search engine's Ann Arbor office. "We debate things and come to better decisions and ... it's a fun environment."

Conversely, the factors that made the least difference in determining the top workplaces were how employees' benefits packages compared with others in their respective industries, and whether they are getting paid fairly and have the flexibility to balance their work and personal lives.

"Once you pay people a certain amount, you can't pay them more to make them feel better about their workplace," Claffey said. "If you aspire to be a truly great workplace, you need to take it to that inspirational level."

Read the entire story
here.

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