Keith Jefferies,
Concentrate's resident video maker, brought home
a Silver ADDY Award® for Promotion Media – Non-Profit for his video
profile of
826Michigan.
The video had been recognized locally and regionally before going on to
win at the national level.
Originally created for
Concentrate as a story, Keith allowed
826Michigan to use "Ann Arbor's Robot Repair Superstore (And Really
Cool Non-profit)" for promotional purposes. It was an instant hit with
the organization.
"This film has meant the world to us," It
captures the imagination and offbeat sensibility that distinguishes
826Michigan and our programs," says Amanda Uhle, 826Michigan's executive
director. "We are so proud to show the film to donors and the
community."
On a whim, Jefferies decided to enter the video in a local competition
hosted by the Ann Arbor Ad Club. From there the trophies began to
snowball.
"This piece about
Liberty Street Robot Supply &
Repair/826 Michigan was really fun to make. It feels really
worthwhile to create something for folks who do such a fantastic job,"
Jefferies says.
The musical soundtrack for the video, "An Introduction to Science" by
Solvent, was provided by Ann Arbor music label,
Ghostly International.
Jefferies
has produced hundreds of hours of television programming including
documentaries, entertainment, and promotional work, as well as
professional sports coverage such as UK national league basketball,
soccer, rugby, skiing, athletics and more. He is Resident Filmmaker at
the Michigan Theater and owns
Ascalon Films, a Michigan-based
independent film production company.
Source:
Keith
Jefferies, Ascalon Films and Amanda Uhle, executive director 826MichiganWriter:
Jeff Meyers, Managing Editor