Keith Jefferies,
Concentrate's resident video maker, brought home a Silver ADDY Award® for Promotion Media – Non-Profit for his video profile of
826Michigan. The video had been recognized locally and regionally before going on to win at the national level.
Originally created for
Concentrate as a story, Keith allowed 826Michigan to use "Ann Arbor's Robot Repair Superstore (And Really Cool Non-profit)" for promotional purposes. It was an instant hit with the organization.
"This film has meant the world to us," It captures the imagination and offbeat sensibility that distinguishes 826Michigan and our programs," says Amanda Uhle, 826Michigan's executive director. "We are so proud to show the film to donors and the community."
On a whim, Jefferies decided to enter the video in a local competition hosted by the Ann Arbor Ad Club. From there the trophies began to snowball.
"This piece about
Liberty Street Robot Supply & Repair/826 Michigan was really fun to make. It feels really worthwhile to create something for folks who do such a fantastic job," Jefferies says.
The musical soundtrack for the video, "An Introduction to Science" by Solvent, was provided by Ann Arbor music label,
Ghostly International.
Jefferies has produced hundreds of hours of television programming including documentaries, entertainment, and promotional work, as well as professional sports coverage such as UK national league basketball, soccer, rugby, skiing, athletics and more. He is Resident Filmmaker at the Michigan Theater and owns
Ascalon Films, a Michigan-based independent film production company.
Source:
Keith Jefferies, Ascalon Films and Amanda Uhle, executive director 826MichiganWriter: Jeff Meyers, Managing Editor
Click on the YouTube video below to see this award-winning vid...
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