With a slogan like: "Don't rush. Look before you flush," Ann Arbor-based start-up Star Toilet Paper iwas bound to make a splash. More impressively, it was named one of five finalists in Entrepreneur Magazine's College Entrepreneur of 2012 contest.
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The company plans to distribute free, ad-supported toilet paper to public restrooms at restaurants, offices, stadiums and other venues. These locations can save money on a basic necessity in exchange for providing Star Toilet's advertisers with a captive audience.
Amid all the laughs, Star Toilet was recently named one of five finalists for Entrepreneur Magazine's College Entrepreneur of 2012 contest.