pr/marketing: Jobs Landed

I currently work as an independent contractor with some of nation's top 100 marketing and promotional agencies nationwide. My experience includes working as an event manager, field manager, brand ambassador, team leader, tour manager, assistant tour manager, promotional model, actor and product specialist. Some of the clients I have worked with include: Chrysler Jeep, USA Network, Rock Band, Verizon Wireless, Nintendo, HD Radio, Lucky Jeans, Motors, American Express, Blackberry, Hills Science Diet Natures Best, ROCKSTAR Energy Drink®, Gum, 3M, Metro PCS, AOL, Nestea and many more. With each event I work, the people, the atmosphere and city are never the same and this is a wonderful thing.

I work closely with a dedicated group of professionals to provide top-quality data analysis and visualization for top-tier companies and governmental organizations. Our management team has twenty-plus years of experience at some of the most respected corporations, advertising agencies, marketing research firms and information technology companies. I enjoy the intellectually challenging and fast-paced nature of the work, as well as the brilliance and dedication of my colleagues. I discovered the position through a close associate in my independent design firm, Watermelon Design, who had held the position previously.

I am responsible for launching and driving new business for the Metro Detroit branch of Web Search Marketing, Inc.. I work closely with clients to determine there needs, from website design to a fully integrated interactive marketing campaign, and develop a strategy to help them use the web to accomplish there business goals.  As part of the Web Shop Company, a leading web design and development company working with some of the Midwest’s leading brands, we help small, medium and large companies implement website design, Search Engine Optimization, Pay-Per-Click Advertising, Database Management, Email Marketing into their integrated marketing strategy.

As Content Coordinator at Ingenex, I am developing and implementing new online content. I work to expand the social media presence for the Internet marketing firm and its clients. Additionally, I help drive the strategic direction and create up-to-the-minute, relevant content for HashtagsForLife, Internet inspiration in the form of #hashtags brought to you by Ingenex Digital Marketing.

As Project Coordinator at Ingenex Digital, I am in charge of making sure all projects are kept moving forward in a timely and organized manner, keeping clients updated on a continual basis. I work directly with clients to promote long-term relationships and ensure customer satisfaction, while networking with prospects to establish new business.

I also assist in organizing events and volunteers for LA2M, a 501c3 educational marketing non-profit dedicated to keeping professionals updated on the latest ideas and appeal in the marketing world. I help create a weekly newsletter sent to members, while organizing speakers for each presentation. Furthermore, I pitch in with content creation for Ingenex, writing press releases and articles when necessary.

hyperLOCAL Connections is my second, and now primary, venture. I am a "lean" startup enjoying the lean methodology to find market-fit for my idea. My startup is centered around the concept of city-wide loyalty campaign promoting the 'Buy Local' movement.  As founder of BuyLocalAnnArbor.com, I am 'discovering' the solution through customer development, a minimum viable product, interviews, iterations and pivots - all relatively fun stuff.  Until something amazing happens I've placed my architectural career into a holding pattern of sorts, but hope to get back into it after the economic dust has settled.

PWB is an integrated marketing communications agency in Ann Arbor. I work with organizations like Ann Arbor SPARK, Center for Plastic and Reconstructive Surgery, Lake Trust Credit Union, Siemens, and others to devise and deploy interactive communication programs. We use a combination of social media, search engine marketing, rich media, interactive websites, and other digital tools and technologies to help our clients get more customers and keep the ones they have.
 
I love working in Ann Arbor. The city has great networking (check out the Ann Arbor Ad Club, Ann Arbor SPARK’s Marketing Roundtable, LA2M, or the Social Media Club of Ann Arbor), a creative culture, and innovative companies. Having served as past president of the Ann Arbor Ad Club, I’ve been privileged to meet a lot of talented advertising and marketing professionals in the area. If anyone is looking to network or meet other professionals, contact me at http://www.LinkedIn.com/in/wiebesick and I’d be happy to help make introductions.

After 4 years in Florida, I needed to experience seasons again, so I moved to Ann Arbor, Michigan to pursue a career in writing short fiction and poetry but along the way became enthralled with the glitzy world of Digital Marketing. I attended a Lunch Ann Arbor Marketing (http://la2m.org) meeting one warm Wednesday afterrnoon, and after, Derek Mehraban approached me with an internship offer. I jumped at the chance to work for the top Google ranked search result for the keyword "digital marketing." After 2 months of saturating myself with all things digital-- I was hired on full time as Interactive Marketing Coordinator. I am responsible for social media and digital PR for clients as well as Ingenex properties, including the MSU New Media Driver's Licence® and Lunch Ann Arbor Marketing (the soil of my career.) In addition, I drive the strategic direction and create funny and relevant content for HashtagsForLife (http://hashtagsforlife.com), Internet inspiration in the form of #hashtags. Ingenex has given me the tools to achieve some significant results including increasing Ingenex Twitter followers by 60%, Ingenex Facebook "Likes" by 80% and snagging the attention of influential bloggers like Joe Levi who recently used our Virtual Tradeshow Experience concept we created for OSRAM Opto Semiconductors as an example of innovation in new media.

As Director of Search Engine Marketing, I will help Ingenex expand its national client base for their established and successful SEO and PPC services. I've spent the last ten years at MS&L Digital in Ann Arbor, which allowed me to work on projects for several Fortune 100 clients. I'm excited to use my experience to increase online visibility for current and future clients of Ingenex and to join a team of top internet marketing professionals.

My role as an Interactive Marketer at Inner Circle Media involves translating clients' brand and marketing requirements into actionable online initiatives. I develop training materials and conduct training sessions on web-based tools and online marketing tactics for clients. I develop content for internal and client social media outreach. I use data analysis to implement website optimization techniques and pay per click campaigns.

I am responsible for managing social media content and day to day operations of social media channels for various agency clients.  This includes working in conjunction with the client and multiple different departments and agencies to ensure the social media content being developed and proposed aligns with brand initiatives and parallel marketing and public relations efforts.

We design and build 3-dimensional marketing spaces for companies who participate in trade shows across the country and the world.  I work with these companies to pinpoint their marketing and sales objectives and then create appealing exhibits that represent their brands and achieve their goals.

As Client Services Manager at Ingenex, I oversee day-to-day client interaction, create digital marketing strategies and tactics, provide project management for new websites, manage SEO/PPC/Analytics/Reporting and drive new business development strategy and outreach. I'm also a regular contributor to the Ingenex Twitter feed and Digital Bus blog.

I manage the daily operations at 3.7 DESIGNS with a heavy focus on account management and website strategy. I work with a small team that is primarily based in Michigan through telecommuting, despite having a brick and mortar office on Main Street. This allows us to utilize top talent around Michigan with out being confined to immediate proximity. Most of my day is spent researching and identifying the needs of my clients and developing a strategic plan that will address those needs and objectives.

Our clients are forward thinking and understand that simply having a website is ineffective and that in order to achieve maximum return on investment you need to focus on the strategy of the website itself. This includes research and profiling target markets, performing competitive audits, developing common user paths, identifying branding needs and establishing site objectives and measurement requirements.

As the assistant to the president, my work is finding up-to-date technology to keep Published Daily fresh-faced and running smoothly.  Here at Published Daily is a fresh, new, innovative idea with a solid team of leaders.