Perich Advertising & Design has developed a couple of strong revenue streams in recent years.
It's a development that has allowed the downtown Ann Arbor-based company to hire five people over the last year. Those new hires have been mostly in client services and creative. The 26-year-old business now has a staff of 30 employees and two interns and expects to continue to keep up with its growth.
"For us it has been two things," says Ernie Perich, president/creative director of Perich Advertising & Design
. "It's steady as she goes with our existing customers. We have also branched out to some business-to-business work."
Some of Perich's existing customers include Bank of Ann Arbor, Walsh College and the Detroit Institute of Arts. It has also taken on some new business-to-business work from Plex Systems, Summit Health and Altair, among others.
"It has been a good run for us," Perich says.
He credits that run partly to the longevity of the company's staff. It has 12 employees who have been with the company for at least a dozen years. It also has eight or nine that have been here for 20 years or more.
"We have a solid team of people who have been working here for a long time," Perich says. He adds that his company is also looking for creative talent, and that hiring the next graphic designer or art director is at the top of his to-do list.
"Hiring the next creative people here is the most important thing I do," Perich says.
Source: Ernie Perich, president/creative director of Perich Advertising & Design
Writer: Jon Zemke
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