TorranceLearning is a name that gets around, but it doesn't have to pay to reach its customer base. The downtown Chelsea-based firm lets it track record do the talking. And that has spurred its growth.
"We don't pay for advertising," says Megan Torrance, CEO of
TorranceLearning. "We only pay for two trade show booths a year. It's really about the quality of our work that gets us our attention."
TorranceLearning calls the Chelsea Clocktower home and specializes in creating custom education projects for companies and non-profits. Its clients range from major auto suppliers like Denso to the Ann Arbor Hands-On Museum. It recently landed work with NSF International, Consumers Energy, and Steelcase. That has allowed to start looking to hire half a dozen people to add to its staff of 13 people.
"We will finish the year 40-50 percent higher than last year," Torrance says.
TorranceLearning has been able to attract those new clients and expanded business through its growing reputation. The 13-year-old firm has landed several stories in niche publications about its work and growing business. Work like that has made Torrance optimistic about the company’s near-term prospects.
"I'd like to triple our revenues next year," Torrance says. "I'd to have a team of two dozen people or more."
Source: Megan Torrance, CEO of TorranceLearning
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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