Nic Stelter loves keeping with his favorite athletes and sports teams through Twitter, but he is not the biggest fan of the social media site. That prompted him to launch
SportsFactory in Ann Arbor.
The startup creates a web app that aggregates tweets from the users favorites athletes and teams. So if you are a diehard University of Michigan fan, you can use SportsFactory to collect the tweets about the university’s athletic department, athletes and recruiting efforts instead of sorting it all out on your own Twitter handle. The web app makes the tweets look like they do on Twitter so the user gets an authentic experience. (Check out a video, created by Ann Arbor-based
Media Academica, describing the service
here.)
"I wanted to make something non-Twitter users can use to read tweets," Stelter says. He adds, "we have tried to make the experience as much like Twitter as possible."
Stelter leveraged the services of
Tech Brewery-based
Alpha Jango to build the web app. He plans to release a mobile app for Apple and Android products later this year.
"It's going to be a slow climb but people really like it so far," Stetler says.
Source: Nic Stelter, founder of SportsFactory
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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