Software start-ups get much of the glory, but in a nice turn, here's an interesting interview with Sally Carson, co-founder of Ann Arbor-based Pinoccio.
"Pinoccio is a new Open Source Hardware business, building “a complete ecosystem for the Internet of Things”. The Pinoccio is a pocket-sized microcontroller board, with wireless networking, rechargeable LiPo battery, sensors, and the ability to expand its capabilities through shields, much like an Arduino board...
Eric Weddington (EW): What intrigued you about the Pinoccio to co-found a hardware startup company?
Sally Carson (SC): Well, I was always a creative kid, always drawing or making something. And, I always loved fiddling around with gadgets and electronics. In high school, I became an audio/video nerd. I got into skateboarding and playing in bands with friends. But, a huge part of both of these hobbies was the A/V part. So, for example, I filmed tons of footage of my friends and I skating. I would make these skate videos, editing the footage down using two VCRs. I’d use a 4-track to mix in audio, or I’d splice in the audio from an old Nintendo, like from Teenage Mutant Ninja Turtles. Every time we ollied or did a trick, there would be the “bloop” sound of a turtle jumping. So, I wasn’t like, busting out the soldering iron, but I was trying to find all of the different ways I could combine the electronics that I had access to."