No longer is the carryout pizza counter just a blank place to stare at empty boxes and count down the minutes. Now, picking up the pizza is an event an itself.
Excerpt:
"With bright colors, a beverage cooler and staff showing off its pizza-tossing skills, Domino's hopes its customers will think they're in an old-time pizzeria. But they'll probably be taking their dinner home.
Dubbed "pizza theater" by the Ann-Arbor, Mich.-based fast-food chain, the new store design reflects a growing carryout business and a newfound pride in the primary product...
Last summer, Domino's said it was dropping "pizza" from its name and planned to redesign its stores, making the pizza-making process more transparent and its stores more comfortable for consumers stopping by to pick up their dinner rather than dialing the store once they get home."
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