GfK Strategic Innovation helps companies find high potential market opportunities that they can own and helps them fill those gaps with innovative solutions. In my position, I get to work in a few different areas. One of my roles is in new business development where I work on proposals, marketing initiatives, and help with presentations/design. I have also worked on client projects from a variety of industries doing qualitative research and ethnography projects as well as competitive and industry analyses. What I like most about my job is the opportunity to be creative--I get to help with some design work as well as utilize my previous experience with photography and videography.
||GfK Strategic Innovation
University of Michigan, BBA, Ross School of Business, Ann Arbor, MI
||Forest Hills Central High School, Grand Rapids, MI