The risks to startup culture are a two-way street. Not only must you convince investors to make a calculated leap of faith, you also need talent that's willing to commit sweat equity to an uncertain future. The Adams Entrepreneur Fellowship Program is looking to make the second half of that equation a little easier while applying a slow-food strategy toward fostering local entrepreneurship.

How do you get to the top of Google's first page? Catherine Juon and Linda Girard have a few ideas. It's why they started the successful website optimization firm Pure Visibility. Jon Zemke sits down with these Ann Arbor entrepreneurs to talk about sharing leadership, running a company in downtown A2, and teaching school kids more about business (among other topics).

Hans and Tricia Masing take their toys seriously. But that wasn't always the case. Once upon a time they made their living in engineering and IT. Then their son took an interest in Thomas the Tank Engine and everything changed. Combining tech savvy with a love for toys, the couple has built a small Internet empire that still understands the value of community connection.

Rob Cleveland knows what it takes to build something out of nothing. A former auto biz writer, he not only grew ICON Creative Technologies Group into a successful 30 person firm, he recently opened the Grange Kitchen in downtown Ann Arbor. Rob believes in the value of tax incentives, and explains how they'll help Michigan develop much-needed entrepreneurs like himself.