HeatSpring pivots biz model to leverage growth
HeatSpring got its start by educating businesses about sustainable practices, such as installing alternative energy systems or promoting energy efficiency. Today the Ann Arbor-based company is growing thanks to a pivot in that business plan. The 7-year-old business is now helping other education firms make the transition to a digital landscape. It provides them with the right tools and knowledge to make that transition happen. "We're helping them convert it into an online class," says Brian Hayden, president of HeatSpring. "We provide software and expertise to make that happen." HeatSpring's move to becoming more of a software firm has allowed it make a new hire, a student advocate. The firm now employs four people. The bigger staff is helping the company handle its growing number of customers. The profit margins are lower with the new business model, but it provides other opportunities for the company. "We think it will allow us to grow quicker and better in the future," Hayden says. Source: Brian Hayden, president of HeatSpring Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
HeatSpring got its start by educating businesses about sustainable practices, such as installing alternative energy systems or promoting energy efficiency. Today the Ann Arbor-based company is growing thanks to a pivot in that business plan.
The 7-year-old business is now helping other education firms make the transition to a digital landscape. It provides them with the right tools and knowledge to make that transition happen.
“We’re helping them convert it into an online class,” says Brian Hayden, president of HeatSpring. “We provide software and expertise to make that happen.”
HeatSpring’s move to becoming more of a software firm has allowed it make a new hire, a student advocate. The firm now employs four people. The bigger staff is helping the company handle its growing number of customers. The profit margins are lower with the new business model, but it provides other opportunities for the company.
“We think it will allow us to grow quicker and better in the future,” Hayden says.
Source: Brian Hayden, president of HeatSpring
Writer: Jon Zemke
Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.
Related Articles
Washtenaw County residents invited to contribute to new 10-year tourism plan
Destination Ann Arbor is inviting residents and local stakeholders to help directly shape the future of tourism in Washtenaw County from 2027-2036.
Recast Leaders aim to revitalize local economies
Ypsilanti and six other Michigan communities are working on building their local economies in the Recast Leaders program. Here’s a look at how the program works.
AI’s impact in Washtenaw County, from tech boom to data centers
Our new three-part series digs into AI’s impacts in Ann Arbor’s tech industry, its utilization in Washtenaw County’s educational world, and the ongoing debate about data centers in several Washtenaw County communities.
