Total Hockey opens 9,500 sq ft store on Oak Valley Dr.

Missouri-based retailer Total Hockey celebrated the opening of their new Ann Arbor location this week, the company's third in Michigan. The 9,500 square foot store is located in the Oak Valley Center near Target.  "In general there are a lot of factors that go into the real estate selection process, but certainly proximity to an ice rink is definitely on the checklist," says Total Hockey Marketing Manager Andrea Roewe. "We like to be convenient enough for people to stop in on the way to or after a game." The new location is Total Hockey twentieth store nationwide, and the retailer has continued expansion plans. The store focuses entirely on hockey and includes both memorabilia and equipment for hockey players at a range of price points.  "We have a price range for everyone, whether you're a high-end player looking for the latest and greatest, or for newbies, we have everything to help get parents acclimated to the game," Roewe says. The new Total Hockey store opened on Monday and employs a staff of 15-20 workers. Total Hockey has a particular focus on youth players and in involved in programs that help young players take part in the sport. Source: Andrea Roewe, Total Hockey Writer: Natalie Burg