Pure Visibility finds inspiration in new, innovative clients

Pure Visibility doesn't just hold up its work with pride, but its clients, too. The downtown Ann Arbor-based firm services a wide variety of businesses looking for more visibility on the Internet and social media. Among the newest is Novelis, which is developing new, innovative and more sustainable ways to use aluminum, such as in beverage cans. "It's inspiring to work with them," says Linda Girard, president & CEO of Pure Visibility. The 8-year-old company is also finding inspiration in its new office mates. Pure Visibility took over the old Menlo Innovations space in Kerrytown last year. Today it shares that space with software firms Blue Newt and Kontextual. "They fit into our ecosystem quite nicely," Girard says. "It's just a great vibe." Pure Visibility has hired three people over the last year, including professionals in search engine optimization, marketing and business development. It now has a staff of a dozen employees and one intern-turned-independent contractor. Girard hopes to add more people in 2014 as her firm looks to create more original, compelling content. That could mean work for both writers and videographers. "There is a big growth in content generation," Girard says. "Mobile is also a piece of the puzzle. I need the right people to pull off these social media-marketing strategies." Source: Linda Girard, president & CEO of Pure Visibility Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.