U-M students launch healthy food startup called Fruit Fairies

Densu Dixon and his friend Eric Jensen were both dedicated athletes when they came to the University of Michigan. They not only took their workouts seriously, but also their diets. It's a lifestyle choice that took an unusual turn when it became their business. "We started to get frustrated with the availability of fresh produce on campus," Dixon says. "We couldn't find a service to help us so we decided to make one ourselves." The U-M sophomores launched Fruit Fairies earlier this year. The startup aims to eating healthier in college more affordable through a weekly subscription service that delivers baskets of healthy food to the doorsteps of co-eds across the country. The baskets include fruits, vegetables, nuts, seeds, and additional options. The Fruit Fairies staff assembles the baskets on Sundays and delivers them to its customers across Ann Arbor. The Sunday assembly-and-delivery system allows them to buy fresh food in bulk from wholesalers. The student-run startup is currently trying to raise $7,500 through a crowd funding campaign to grow its business later this spring. Check it out here. "We are hoping for the beginning of April," Dixon says. Source: Densu Dixon, co-founder at Fruit Fairies Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.