HealPay uses young techies and happy faces to collect debt

An Ann Arbor start-up is getting noticed for its kinder, gentler, more tech-savvy approach to debt collection. Excerpt: "As HealPay co-founder Erick Bzovi says, debt collection “is a dirty world and the technology sucks.” The solutions he and cofounder Lance Carlson have developed streamline collections and provide electronic options that they say improve chances of collecting receivables. HealPay’s SettlementApp, for instance, is designed to let large billers such as  hospitals, collection attorneys, and collection agencies create payment options so that debtors can make payoffs over time. Pointing to the Home Shopping Network’s enticing sales pitches that let customers “make three easy payments” or “get flexible payment options,” Bzovi says, “People are more likely to buy a service, or pay off their debt, if you give them options." Read the rest here.