KnowledgeWatch continues growth spurt in Ann Arbor
KnowledgeWatch continues to touch more and more information consumers from its base in downtown Ann Arbor. Last year the 6-year-old company teamed up with MichBio to create MichBio NewsWatch, a news and information gathering channel for Michigan-based biosciences companies. The news channel aggregates concentrations of bioscience news with content that focuses on their market segment. KnowledgeWatch has now struck a similar deal with the Automotive Industry Action Group. That new customer base raises the number of businesses that KnowledgeWatch touches from 500 bio-science firms in Michigan to another 900 automotive suppliers across the country. Those companies include Tier 1, Tier 2 and OEM suppliers. "It provides us with a way to sell a corporate-level product to companies across that sector," says Donald Hogan, CEO of KnowledgeWatch. This spike in growth has also helped the company expand its staff. The firm now employs five people after hiring two new employees over the last year. Those new staffers include an engineering focused on sales and a director of marketing. Source: Donald Hogan, CEO of KnowledgeWatch Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
KnowledgeWatch continues to touch more and more information consumers from its base in downtown Ann Arbor.
Last year the 6-year-old company teamed up with MichBio to create MichBio NewsWatch, a news and information gathering channel for Michigan-based biosciences companies. The news channel aggregates concentrations of bioscience news with content that focuses on their market segment. KnowledgeWatch has now struck a similar deal with the Automotive Industry Action Group.
That new customer base raises the number of businesses that KnowledgeWatch touches from 500 bio-science firms in Michigan to another 900 automotive suppliers across the country. Those companies include Tier 1, Tier 2 and OEM suppliers.
“It provides us with a way to sell a corporate-level product to companies across that sector,” says Donald Hogan, CEO of KnowledgeWatch.
This spike in growth has also helped the company expand its staff. The firm now employs five people after hiring two new employees over the last year. Those new staffers include an engineering focused on sales and a director of marketing.
Source: Donald Hogan, CEO of KnowledgeWatch
Writer: Jon Zemke
Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.
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