Entertainment Archives – Page 22 of 22

Saline couple leap into entrepreneurship with Two Ten

By Newsroom

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September 9, 2009

Two Ten's name isn’t based on what the new start-up does but where it's at. Two Ten (210) is the address of Steven and Deborah C. Elmore's house in downtown Saline.The couple has spent decades working for two of Michigan’s biggest institutions - General Motors and the University of Michigan. Steven recently retired from GM and Deborah left U-M on a road that led to the couple going into business together."We're fledgling entrepreneurs and looking for alternative options other than depending on someone else for employment," says Deborah. "We want to be independent."Two Ten has a dual focus reflecting the interests of its two founders. Steve is focusing on pursuing a patent that would greatly improve barcode reading technology. Deborah is capitalizing on her U-M experience in corporate event planning. She is working to incorporate new event technology, such as social media. Some of this technology will help verify attendance and to see how long people stayed.Source: Steven and Deborah C. Elmore, co-founders of Two TenWriter: Jon Zemke

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Get the 411 on things to do in Chelsea

By Newsroom

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Arts and Culture

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September 2, 2009

When Leslie Surel moved to Chelsea, she started looking for something to do. That basic need turned into a nice little Internet start-up – What To Do In Chelsea.In 2005, Surel started by putting together a simple website featuring the links of places she liked to get information on city events. She told about a dozen friends and now has 17,000-plus visitors a month, turning it into the top hit in Google searches for Chelsea, Michigan. "It's growing every month in regards to visitors and content," Surel says. The downtown Chelsea-based business has relied mostly on viral marketing and word-of-mouth to build its loyal base of followers. What To Do In Chelsea is now utilizing social media outlets, like Facebook and Twitter, to further drive traffic.Surel wants to turn the website into (or maintain its presence, depending on whom you ask) the definitive news source for events and things to do in Chelsea. She could even see expanding it to other nearby cities like Dexter or Saline in the not too distant future."The more I added to it the more I realized there was more to add," Surel says. "It was inspirational to see everything there is to do in this town."Source: Leslie Surel, owner of Things To Do In ChelseaWriter: Jon Zemke

A Tale Of Two Cities

By Terry Parris Jr.

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Arts and Culture

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August 26, 2009

As Brooklyn is to Manhattan. Or Oakland is to San Francisco. Or just plain Ypsitucky. Over the years Ypsilanti has been endlessly compared to Ann Arbor. But now, with the elbow grease of its growing creative class, the former factory town is creating an identity all its own. Terry Parris looks at the community's emerging DIY arts identity and how it squares with Ann Arbor's more established institutions.