Phire Group moves to downtown Ann Arbor, adds 4 to staff

Phire Group, formerly Phire Branding Co, not only has a new name but a new home in downtown Ann Arbor. The full-service marketing company has hired four people in the last year, expanding its staff to 16 employees and an intern. That meant the company had to move into bigger space to accommodate both its growth and its culture. The new office is more open and collaborative. "It's bigger and more conducive to our company and its growth," says Jim Hume, principal of Phire Group. "We wanted a space that is uniquely us." Hume credits his company's expansion to a "growing slowly philosophy" that has served it well over its time. The firm has not only expanded its work with existing clients, but has added a few new ones. Because of that the firm is looking to consolidate its gains this year and is being picky with which clients it brings on. "We have a lot of momentum," Hume says. Source: Jim Hume, principal of Phire Group Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.