Ann Arbor

Backyard Brains aims to bring cerebral education to schools

The brain might seem like one big mystery to some folks, but it's pretty simple to Greg Gage and Tim Marzullo.The neuroscientists and co-founders of Backyard Brains are taking advantage of this, creating cheap kits than can show grade-school students how the brain works in real time. "We call ourselves Johnny Appleseeds," Gage says. "Instead of seeds, we're planting knowledge about neurons."The duo teach how the brain works in local schools, and about a year ago decided there had to be an easier (and cheaper) way to do this while reaching more people. So they decided to take on a $100 laptop-style project focusing on creating a kit to show how the brain's neurons work with simple parts purchased at a local Radio Shack. "Can you record neurons for less than $100?" Gage posits. "We spent last summer trying to figure this out and now we're able to do it."That led to the "Spiker Box," a $100 kit that students can put together to measure the brain waves of insects commonly found in one's backyard. Gage points out that an insect's brain is remarkably similar to that of a human. Right now the company, based in the TechArb in downtown Ann Arbor, is self-funding a small manufacturing run of its prototype. The two-person-plus-interns firm plans to double in size within the next year, as it expects to reach mass manufacturing of its products. It's also looking at developing an iPhone application.Source: Greg Gage, co-founder of Backyard BrainsWriter: Jon Zemke

Density Talks: Ann Arbor Should Listen

As the debate over density rages in Ann Arbor, perhaps the city should consider looking to other similar university communities that have navigated the political twists and turns of urban renewal and found success on the other side.

U-M students capitalize on iPhone apps with Phonagle

Add Phonagle's name to the steadily growing list of Ann Arbor-based start-ups looking to cash in on the iPhone.The University of Michigan spin-off is a partnership between three U-M School of Information graduate students and one of the school's graduates. They are working with the School of Information and U-M's Center for Entrepreneurship to develop apps (jargon for applications) and games for the iPhone.The Phonagle foursome (Sergio Mendez, Jeremy Canfield, Eric Garcia, and Benjamin Malley) have also received a little funding to push their four-month-old start-up forward. Its first offering will be Outword, a combination geo-location and Scrabble game for the iPhone due out later this year. Future versions for other smart phones could also be in the cards."We'd love to expand to different platforms in the future," Mendez says.Right now the fledgling company is focusing on establishing Outword and a few other apps. That means not only creating the program, but creating awareness of it. Unless a firm has five figures' worth of cash to throw at it, that means viral marketing and taking advantage of social media outlets locally and spreading out from there."It's difficult to make a case for your applications," Mendez says.Source: Sergio Mendez, co-founder and project manager for PhonagleWriter: Jon Zemke

AA EDM turns belly up biz into new Ann Arbor start-up

John MacGregor and his partners spent most of their career working for the man. That is, until they decided to jump into the entrepreneurial world and become their own bosses by starting AA EDM last July.The Ann Arbor-based firm bought the assets of a bankrupt company that made electronics technology for machines used in diesel engine manufacturing. MacGregor and his partners (George Barbulescu and Nicky Borcea) are now making a go of it after spending several decades each in the industry."We made other people money," MacGregor says. "We decided we were going to do it for ourselves. Even though the company went under, it still had a viable product."It also came with some inventory, demonstration machines, and a built-in customer base. The company builds machines and tools for diesel engines manufacturing, but it is such a niche market that the trio aren't worried about the work being shipped overseas.Instead, they work away from offices on Jackson Road with their three employees. They hope to add 3-5 more within six months and they continue to slowly but steadily build their own company."It's not a fast-growing business, but it's a profitable one," MacGregor says.Source: John MacGregor, president of AA EDMWriter: Jon Zemke

U-M, Ann Arbor chip in for new rail station near U-M hospital

Half a million dollars from the city of Ann Arbor and University of Michigan has been invested to create conceptual plans for a new railroad-centric mass transit center on Fuller Road near University of Michigan Hospital."This enables us to take the next steps," says Eli Cooper, transportation manager for the city of Ann Arbor.The next steps include figuring out how many bike racks such a station would need, what the traffic projects would be and how best to connect the various modes of mass transit  there. The city and university are working with Ann Arbor-based JJR, which is bringing in out-of-town experts in mass transit to make it work.The Fuller Road transit station would replace surface parking lots at the intersection of Fuller and Maiden Lane. It would connect the Border-to-Border Trail, AATA buses, the proposed Detroit-Ann Arbor commuter rail line, Chicago-Detroit high-speed rail line and bus rapid transit/streetcar line to downtown."This facility is conceived to create that gateway that would replace the Amtrak station," Cooper says.This project is part of the Ann Arbor Connector Feasibility Study - a study that would call for creating a crescent moon-shaped line for either streetcars or bus rapid transit system or enhance bus service.Source: Eli Cooper, transportation manager for the city of Ann ArborWriter: Jon Zemke

Ann Arbor City Council puts aside income tax, proposal may go to voters in spring

Shelf, meet Ann Arbor City Income Tax proposal.Excerpt:The Ann Arbor City Council opted on Monday to shelve a new income tax under review, stopping the issue from being put to a ballot vote in November, but the issue could resurface and be put to a citywide vote this spring. Before that happens, the city of Ann Arbor wants to begin an effort to educate residents and businesses about the impacts of a new income tax — 1 percent for residents and businesses and 0.5 percent for nonresidents working in the city — before the issue is put to voters.A survey conducted by the Ann Arbor Area Chamber of Commerce last week said about 74 percent of the 300 chamber members surveyed did not support creation of the tax.Read the rest of the story here.

Ann Arbor SPARK’s Micro Loan Fund takes aim at east side

Business on the east side of Washtenaw County is getting some special love from Ann Arbor SPARK.The business development agency and Washtenaw County have teamed up to create the Eastern Washtenaw Micro Loan Fund. The $225,000 will provide precious capital for start-ups based on the east side of the county.The idea is to help get more promising start-ups up and hiring by providing funding at the outset of their lives, usually the most delicate time of their existence. These companies must be based in the new economy, which covers sectors like alternative energy, homeland security and defense, life sciences, IT and social networking. It will also help some old economy businesses, such as manufacturing, hitting all of the sectors the state is targeting for growth."It all ties in nicely," says Elizabeth Parkinson, vice president of marketing and communications for Ann Arbor SPARK.Each loan will be between $10,000 and $50,000 and last between 2-3 years. The fund is expected to last at least one year and could be expanded if proven successful. The plan is to eventually make it self-funded.The eastern side of Washtenaw County (think Ypsilanti/Willow Run area) has been heavily based in manufacturing and other industrial pursuits for generations. As those sectors have contracted, leaving a business void that creates blight and opportunity for emerging businesses. This new money is expected to help create more businesses to fill that void.The Eastern Washtenaw Micro Loan Fund is modeled after two other existing state and regional funds - the Michigan Pre-seed Capital Fund and the Ann Arbor/Ypsilanti Local Development Financing Authority. Both funds are managed by Ann Arbor SPARK. Source: Elizabeth Parkinson, vice president of marketing and communications for Ann Arbor SPARKWriter: Jon Zemke

Buycentives takes on $35 billion auto-buying incentive market

Pretty much no one buys a car these days without some sort of buyer's incentive. This market in the automotive industry represents $35 billion annually, or $140 million a day, and Buycentives wants just a small slice of it."It's a huge amount," says David Goldschmidt, who co-founded Buycentives with Sean Murphy.The year-old start-up specializes in making sense of this big bloated morass of incentives for both sellers and buyers. It software lets automakers target small groups or even individual consumers with the right incentives. It also helps make sure buyers get the best bang for their buck.This helps auto manufacturers eliminate inefficiencies in the buyer incentive pool, saving money. It also helps them track what their customers want and find out what sparked their interest in the first place.Buycentives, which is currently headquartered out of Ann Arbor SPARK's Central Incubator space in downtown Ann Arbor, plans to have launched its technology and signed up the major automotive manufacturers within the next year. Goldschmidt expects that will lead to some staff hiring."A year down the road, I think it's going to be more than just a handful of hires," he says.Source: David Goldschmidt, co-founder of BuycentivesWriter: Jon Zemke

Switchback hires six people in Ann Arbor

Last time we checked in with Switchback, the newly formed start-up's two partners were figuring out their business plan and fighting to gain footing in the competitive world of Ann Arbor start-ups. My how times have changed.The almost-2-year-old firm now employs 11 people, an intern and is looking to hire. The staff is expected to double within the next year. The software-development firm, started by Mike Monan and Stephen Colson, continues to bring new products to the market, bad economy or no."There are still deals to be done and relationships to be made," Colson says.Switchback's technology helps businesses better manage their websites without all of the hassle of IT departments or in-house experts. It utilizes a Drupal programming platform, since both Monan and Colson met at a local Drupal Users Group meeting."There is a lot of demand for us," Colson says. "People are realizing that their websites need to work for them."Source: Stephen Colson, co-founder of SwitchbackWriter: Jon Zemke

I Miss You looks to bring social conscience to fashion in Ann Arbor

David Merritt is one of those entrepreneurs who sees his business through a different lens than the rest of us.The recent University of Michigan graduate (he captained the U-M basketball team) started I Miss You with a bigger idea than selling clothing. He wants it to serve as a force for improving communities and a vehicle for making people feel better."We really feel we can change communities, change their perspectives," Merritt says.It starts with the brand. The words "I Miss You" are meant to inspire a feeling of belonging and being valued. It's the type of mindset that is meant to make people want to do better through the lifestyle that I Miss You offers. It accomplishes this by mandating its employees dedicate at least 8-10 hours a month to community service. Customers can also get a discount by giving their time or money to local causes that help impact communities, especially young people."This is a people company," Merritt says. "The brand is about people."Right now I Miss You is Merritt, an employee and handful of independent contractors. He hopes to bring on some interns, too. They are concentrating on making shirts to start but hope to expand to other forms of clothing as the business grows."I have plans for days," Merritt says.Source: David Merritt, president and CEO of I Miss YouWriter: Jon Zemke

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