Keith Jefferies, Concentrate's resident video maker, brought home a Silver ADDY Award® for Promotion Media – Non-Profit for his video profile of 826Michigan. The video was recognized both locally and regionally before going on to win at the national level.Originally created for Concentrate as a story, Keith allowed 826Michigan to use "Ann Arbor's Robot Repair Superstore (And Really Cool Non-profit)" for promotional purposes. It was instant hit with the organization."XXXXXXX," says Amanda Uhle, 826Michigan's executive director.Music for the video, "An Introduction to Science" by Solvent, was generously provided by Ann Arbor label, Ghostly International. "This piece about Liberty Street Robot Supply & Repair/826 Michigan was really fun to make. It feels really worthwhile to create something for folks who do such a fantastic job," Jefferies says. Keith Jefferies has produced hundreds of hours of television programming including documentaries, entertainment, and promotional work, as well as professional sports coverage such as UK national league basketball, soccer, rugby, skiing, athletics and more.Jefferies is a full member of the Directors Guild of Great Britain and the Guild of Television Cameramen. He is Resident Filmmaker at the Michigan Theater and owns Ascalon Films, a Michigan-based independent film production company. Source: Keith Jefferies, Ascalon Films and Amanda Uhle, executive director 826MichiganWriter: Jeff Meyers, Managing EditorClick on the YouTube video below to see this award-winning vid...