Ypsilanti’s RealKidz sells online, plans to hire

RealKidz is changing up its game and getting some points on the board with its new business plan.The 3-year-old firm, based in Ypsilanti’s Depot Town, makes clothing that fits larger children, mainly girls. It started out selling these garments with direct sales, a la Mary Kay. It has since moved to a primary e-commerce platform after upgrading its website with a proven Internet retailing platform in August.”We’re starting to see some growth from that,” says Merrill Guerra, founder and CEO of RealKidz. “We have doubled our website traffic and conversion rate over the last couple of months. It’s moving exactly in the direction we were hoping.”The two-person startup, also a former Ann Arbor SPARK East Incubator tenant, is now looking to raise a round of seed capital so it can flesh out its staff and business infrastructure. RealKidz hopes to hires a COO and webmaster, among other positions over the next year, with this capital.Source: Merrill Guerra, founder and CEO of RealKidzWriter: Jon Zemke