CrowdJuice aims to release public Beta this winter

CrowdJuice, an event-based tech firm, has recently secured a five-figure microloan and plans to release the public Beta of its mobile app later this winter. The Tech Brewery-based start-up is developing software that makes it easy for event participants to find the people they want to connect with and background information on them. The idea is to help maximize networking time. This web-based and mobile attendee matchmaking software and mobile conference will in essence serve as a guide for professional events. It premiered at last year's Michigan Growth Capital Symposium. "All of this is about connecting at events," says Ed Farrell, CEO & founder of CrowdJuice. "We take the traditional print guide and put it in your smartphone or tablet and add a bunch of valuable features to it." CrowdJuice, a two-person start-up, plans to use its new financing from the Michigan Microloan Fund Program to help further its product development, marketing and sales efforts. The Michigan Microloan Fund Program, launched in 2009, has provided microloans worth between $10,000 and $50,000 to 76 companies.   Source: Ed Farrell, CEO & founder of CrowdJuice Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.