Amplifinity grows staff by 8, preps to raise a Series B round

Amplifinity is starting to hit its growth streak stride this year as it preps to land more seed capital in 2014. The downtown Ann Arbor-based start-up specializes in generating Internet referrals through social media. Its Advocacy Management Platform software allows people to advocate for brands by referring new prospects, endorsing products, and amplifying marketing messages. The 5-year-old company currently has a staff of 25 employees and an intern. It has hired eight people over the last year and is looking to hire one more person now. The firm expects to continue adding new people at that rate well into 2014. The start-up expects to double in size this year and triple in size the next year. It has experience significant growth on both the business-to-business and business-to-customer markets. "We have grown quite a bit over the last year and we anticipate growing more this year," says Dick Beedon, CEO of Amplifinity. Amplifinity raised a $3.5 million Series A round of funding last year, which has allowed it to grow at this rate. Beedon says his firm is preparing to begin raising a Series B round of seed capital in 2014 worth somewhere between $4 million and $6 million. Source: Dick Beedon, CEO of Amplifinity Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.