Ann Arbor’s Clarity Quest Marketing adds four employees, eyes 2-3 more
Clarity Quest Marketing has made quite the little name for itself in its seven years, growing to 11 employees and a satellite office in Seattle. Now the Ann Arbor company looks to capitalize on all of the new biotech companies sprouting up and hire two or three more people.
In Christine Slocumb’s world, prior to 2001, finding a marketing firm that specialized in technology companies was practically impossible. The few the former tech company marketing VP could find were really creative but had very little tech know-how …or vice versa.
“I found it really hard to find agencies that could be both creative and tech savvy,” Slocumb says.
That led to the creation of Clarity Quest Marketing seven years ago in Ann Arbor by Slocumb and her partners. The company specializes in providing marketing services for tech-based companies, such as Detroit’s Asterand and A2’s Cielo MedSolutions.
Over the last year, Clarity Quest has added four people and expects to hire two or three more within the next year. Currently, the firm employs 11 total people in Ann Arbor and Seattle, but most are here in Tree Town.
“We’re actually doing a lot better in Michigan than in Seattle, which is interesting,” Slocumb says.
The company is poised to take advantage of Michigan’s emerging biotech sector in the near future. The reason why in the business seeds planted a few years ago are starting to sprout into real businesses with real budgets.
“Biotech is looking very, very good,” Slocumb says. “We certainly see potential there because they are starting to get some money together so they can do something.”
Source: Christine Slocumb, president of Clarity Quest Marketing
Writer: Jon Zemke
Related Articles
Washtenaw County residents invited to contribute to new 10-year tourism plan
Destination Ann Arbor is inviting residents and local stakeholders to help directly shape the future of tourism in Washtenaw County from 2027-2036.
Recast Leaders aim to revitalize local economies
Ypsilanti and six other Michigan communities are working on building their local economies in the Recast Leaders program. Here’s a look at how the program works.
AI’s impact in Washtenaw County, from tech boom to data centers
Our new three-part series digs into AI’s impacts in Ann Arbor’s tech industry, its utilization in Washtenaw County’s educational world, and the ongoing debate about data centers in several Washtenaw County communities.
