Ghostly International celebrates decade of electronic music innovation

Ghostly International celebrates a decade of making electronic music in the music industry by helping reinvent the sector. The Detroit Free Press takes a look at how Sam Valenti IV and company did it.Excerpt:How do you make a young record company thrive in a battered industry? You stop trying to sell records, and start selling a concept.Such is the mission for Ann Arbor’s Ghostly International, which came to life a decade ago in a U-M dorm room and has blossomed into one of the indie world’s most respected names.”The music industry has changed so much,” says founder Sam Valenti IV. “There’s a push toward live performance, toward artists as brands — the things that can’t be downloaded. The experience and the energy around music is still high, but the actual medium is just not as important to people.”Read the rest of the story here.