Orange Egg Advertising focuses on quality growth

Amy Grambeau’s business, Orange Egg Advertising, is virtual yet real, without a home but run from Ann Arbor. The advertising solutions company keeps about half a dozen people working; most are independent contractors. Six-year-old Orange Egg is run from home computers, which means clients are often greeted by Grambeau’s rottweilers when they visit her “office.””That’s why people hire us in this day and age,” Grambeau says. “We’re lean and mean and virtual. Our customers don’t have to pay for a lot of overhead.”Orange Egg Advertising handles efforts ranging from website design to billboards to whole marketing packages. Grambeau was a sales media manager at WDIV in Detroit for 14 years before striking out on her own with a boutique firm. She plans to keep it small for the foreseeable future, maybe adding another 1099 contractor or two in the next year so she can keep tabs on her quality.”I firmly believe the growth has to be quality and cautious,” Grambeau says. “Our growth has to be managed.”Source: Amy Grambeau, director of Orange Egg AdvertisingWriter: Jon Zemke