The Whole Brain Group reinvents biz model, doubles team size

Marisa Smith’s company changed its name three years ago and its business model last year. Today what is now The Whole Brain Group is bigger and more lucrative after a year of growing in Ann Arbor.”We really transformed ourselves 100 percent,” says Smith, president of The Whole Brain Group. “We went from a bad 2009 to triple what we had in 2010. Switching gears has been really a go for us.”The Whole Brain Group focused primarily on software development when the recession hit. It lost a lot of that work, forcing it to take on a broader range of projects. Today it handles Internet marketing, social media management and mobile application development. It’s also looking into expanding its product offerings to include software as a service. Pair that with its new partnership with Adaptive Materials and SRT Solutions to develop alternative energy technology for military vehicles, and the question starts to become, is there anything The Whole Brain Group doesn’t do?”That has been a really good project for us,” Smith says. “We added another person for that project.”All of that new work has allowed the 8-year-old company to double its team to 12 people, including interns and independent contractors. It plans to add two more jobs in 2011 as it focuses on becoming more efficient so it can cross the $1 million company threshold.Source: Marisa Smith, president of The Whole Brain GroupWriter: Jon ZemkeRead more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.