HookLogic hires 10 people for new Ann Arbor office
HookLogic opened its new Ann Arbor office with three people about a year ago. Today that office employs 13 people and a few interns and expects to hire another 2-5 people this year.That shouldn’t cause too much of a surprise. Most of the New York-based firm got its start at a software development firms in Ann Arbor at the height of the tech bubble about a decade ago. After it burst those people moved to New York and started HookLogic before coming back to drink from the Ann Arbor talent pool.”There is a lot of great talent in this city,” says Gary Evans, general manager of HookLogic’s Ann Arbor office. “We can get it a lot more reasonably price here than we can in Manhattan.”HookLogic creates web-based software for a variety of industries. It deals mostly with delivery, management and measurement of customer incentives and promotional messaging for companies. The idea is to help firms get the biggest bang for their advertising and discount buck.The company has offices in New York, London and Ann Arbor.Source: Gary Evans, general manager of HookLogic’s Ann Arbor officeWriter: Jon Zemke
HookLogic opened its new Ann Arbor office with three people about a year ago. Today that office employs 13 people and a few interns and expects to hire another 2-5 people this year.
That shouldn’t cause too much of a surprise. Most of the New York-based firm got its start at a software development firms in Ann Arbor at the height of the tech bubble about a decade ago. After it burst those people moved to New York and started HookLogic before coming back to drink from the Ann Arbor talent pool.
“There is a lot of great talent in this city,” says Gary Evans, general manager of HookLogic’s Ann Arbor office. “We can get it a lot more reasonably price here than we can in Manhattan.”
HookLogic creates web-based software for a variety of industries. It deals mostly with delivery, management and measurement of customer incentives and promotional messaging for companies. The idea is to help firms get the biggest bang for their advertising and discount buck.
The company has offices in New York, London and Ann Arbor.
Source: Gary Evans, general manager of HookLogic’s Ann Arbor office
Writer: Jon Zemke
Related Articles
Recast Leaders aim to revitalize local economies
Ypsilanti and six other Michigan communities are working on building their local economies in the Recast Leaders program. Here’s a look at how the program works.
AI’s impact in Washtenaw County, from tech boom to data centers
Our new three-part series digs into AI’s impacts in Ann Arbor’s tech industry, its utilization in Washtenaw County’s educational world, and the ongoing debate about data centers in several Washtenaw County communities.
Ypsi selected to join downtown revitalization program with emphasis on small manufacturers
Ypsilanti is one of six communities participating in Recast City’s Recast Leaders program, which is focused on strengthening local economies through small-scale manufacturing and product-based businesses.
