Arbormoon expands thanks to comprehensive mobile marketing
Arbormoon Software is already a well-known quantity in the local software and mobile technology scenes. Now the downtown Ann Arbor-based start-up is looking to become a leader in the mobile tech field by taking a comprehensive approach to it. The 9-year-old firm has partnered with Keith Bourne, a leading local advocate for the app economy. He organizes a slew of events oriented around mobile technology, such as Mobile Mondays in Ann Arbor, Detroit and across the rest of Michigan. Bourne and his peer Dave Koziol will now work to offer comprehensive mobile technology solutions for Arbormon Software's customers. "There is a lot more to implementing mobile technology than just building an app," says Keith Bourne, mobile strategist for Arbormoon Software. "There is marketing and sales and a whole slew of other activities." This kind of pro-active approach and the growth of the overall software/mobile technology market has allowed Arbormoon Software to grow significantly. It has hired a handful of people over the last year, expanding it staff to a dozen people and a few interns. Bourne expects those numbers to grow as Arbormoon Software brings more marketing strategy to its mobile technology services and play a bigger role in supporting mobile technology events. Source: Keith Bourne, mobile strategist for Arbormoon Software Writer: Jon Zemke
Arbormoon Software is already a well-known quantity in the local software and mobile technology scenes. Now the downtown Ann Arbor-based start-up is looking to become a leader in the mobile tech field by taking a comprehensive approach to it.
The 9-year-old firm has partnered with Keith Bourne, a leading local advocate for the app economy. He organizes a slew of events oriented around mobile technology, such as Mobile Mondays in Ann Arbor, Detroit and across the rest of Michigan. Bourne and his peer Dave Koziol will now work to offer comprehensive mobile technology solutions for Arbormon Software’s customers.
“There is a lot more to implementing mobile technology than just building an app,” says Keith Bourne, mobile strategist for Arbormoon Software. “There is marketing and sales and a whole slew of other activities.”
This kind of pro-active approach and the growth of the overall software/mobile technology market has allowed Arbormoon Software to grow significantly. It has hired a handful of people over the last year, expanding it staff to a dozen people and a few interns. Bourne expects those numbers to grow as Arbormoon Software brings more marketing strategy to its mobile technology services and play a bigger role in supporting mobile technology events.
Source: Keith Bourne, mobile strategist for Arbormoon Software
Writer: Jon Zemke
Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.
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