Bank of Ann Arbor ad campaign gets noticed by non-locals

Chuck Berry used to litter his songs with the names of cities in order to boost record sales. There's nothing like a little hometown pride when it comes to marketing. For Bank of Ann Arbor it's their entire campaign. Maybe you've seen some of their "Non-local banks think…" billboards. We have to admit, the "Big Ten" and "Purple Rose" submissions gave us a cuckle. Excerpt: "The Bank of Ann Arbor, a $1.4 billion institution based in Michigan, is running a playful series of billboards mocking its competitors’ lack of local knowledge. The twist? Each ad is a submission from one of the bank’s Facebook fans. “Non-local banks think The Jerk Pit is a single’s bar,” reads one of the billboards. The ad was written by Beth Langenderfer, who is a Facebook fan of the bank. Her reference is actually to the Jamaican Jerk Pit, a popular local eatery near the University of Michigan campus." Read the rest here.