Kentaro launches real-estate web product in Ann Arbor

Kentaro, formerly Kentaro Web Design + SEO, has traditionally made its way through its first few years providing web services to local real-estate agents. Now the Ann Arbor-based business is coming out with its own web platform to serve the same purpose. Real Estate Espresso launched last month with a handful of local real-estate agents. The web platform serves as a lead-generation service for real-estate professionals by focusing on connecting home buyers and sellers with local agents. "This product is a means to automate a majority of the real-estate process," says Kentaro Roy, founder & president of Kentaro. The four-person firm hired a web developer about six months ago. It is currently working on perfecting Real Estate Espresso and developing a marketing plan for it. "We have gotten really good results and feedback from the first agents," Roy says. Source: Kentaro Roy, founder & president of Kentaro Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.