Radius Garden revolutionizes garden tools, to sprout jobs
Digging in the dirt will be a little less painful for gardeners and a little more pleasurable for Ann Arbor’s Radius Garden. The start-up has enjoyed 300% annual growth since it introduced it revolutionary new garden tools in 2004 and expects to hire a few people in the near future.
The new economy isn’t all about computers and lab research and creating the next Google. Sometimes it’s about using a little bit of ingenuity to satisfy an everyday need.
That’s the case with
For instance, one of the company’s hand shovels has a curved handle that allows the gardener’s grip to be in the neutral position (like a punch) when it stabs it into the ground. This helps to alleviate the aches, pains and sprains caused by non-neutral position repetition.
“These [injuries] accumulate over time,” says Bruce Baker, the company’s founder and CEO. “Using a tool that puts your hand back in the neutral position saves a lot of pain.”
And the idea has taken off. Radius now has four different lines of tools and is looking to expand. It has experienced 300 percent growth each year since its founding in 2004 and now employs five people in
This isn’t unfamiliar territory for Baker.
But it’s all business, good business, to Baker. Which means jobs, good jobs, to
Source: Bruce Baker, founder and CEO of Radius Garden
Writer: Jon Zemke