Echo360 acquires U-M spin-out LectureTools, grows staff

Echo360, a Virginia-based educational technology company, has acquired LectureTools and plans to continue growing the start-up in Ann Arbor. LectureTools' technology is working to reinvent the software programs used for educational materials, such as course packs, handouts and quizzes. It was originally developed at the University of Michigan and spun out of the university two years ago. The company now employs five people and an intern. Details of its acquisition were not released but it does appear the start-up will stay rooted in its downtown Ann Arbor office. Echo360 specializes in educational learning tools and plans to use LectureTools' technology not only in its own software but also to build up the brand independently. "One of the reasons we were acquired is so we can build it out to our true vision quickly," says Jason Aubrey, co-founder of LectureTools. "We're also building it out with Echo360s products." Aubrey expects to begin really scaling LectureTools technology in January. The company recently hired one person in customer development and is looking to hire two more people in design and user-experience. Source: Jason Aubrey, co-founder of LectureTools Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.